From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained.
Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience.
It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be …
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