Monthly Archives: November 2015

How to Boost User Engagement with Swifty Bar for WordPress

How can I boost my user engagement is a question we’ve been getting a lot lately. We have written several articles about it such as using point system and post reactions. In this article, we will show you how to boost user engagement with a Swifty Bar for WordPress.

Swifty Bar

What is Swifty Bar and How it Boosts User Engagement?

Swifty Bar is a WordPress plugin that adds a sticky footer at the bottom of your posts. This footer bar shows the post category, author, and links to share the post on social media.

It also shows the estimated time to read a post with a progress bar which moves forward as user scrolls down a post.

Swifty Bar preview

Most social sharing buttons hide when users scroll down to read an article. Link to comments, author, and categories are also not visible during scrolling of an article.

This is why users leave your page without engaging with the content in any way.

There are plugins that can add sticky floating social bar to the top of your WordPress posts. However Swifty bar takes it to the next level because it also provides category and author information.

It is fully responsive and looks great on mobile devices.

Swifty Bar on mobile screen

Setting up Swifty Bar

First thing you need to do is install and activate the Swifty Bar plugin. Upon activation, you need to visit Settings » Swifty Bar page to configure the plugin settings.

Settings page for Swifty Bar plugin

The first option on the settings page is to disable bar. Make sure that it is unchecked. This option is here only for debugging purposes.

The most important option is to select “Show on which post types”. Make sure that you select posts otherwise the bar will not appear on your site. If you are using other custom post types then those will appear here as well.

Rest of the options are all self-explanatory. The default options would work for most websites, but you can change them if you need.

Swifty bar comes with 7 built in color schemes to choose from. You need to choose a color scheme that compliments your WordPress theme’s color scheme.

You can also disable features of Swifty Bar from the Enable/Disable Swifty Bar Modules section. Simply check the box next to a module, and it will be disabled. This is particularly useful if you don’t want to show a particular social network in your Swift Bar.

Don’t forget to click on the save changes button to store your settings. You can now visit any post on your website to see the Swifty Bar in action.

We hope this article helped you boost user engagement with Swifty Bar for WordPress. You may also want to see our list of 7 must have social media plugins and tools for bloggers.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Boost User Engagement with Swifty Bar for WordPress appeared first on WPBeginner.

How to Develop and Perfect Your Social Media Sharing Schedule (It Could Double Your Traffic!)

Nowadays, in order to grow an audience on social media, it’s not as simple as just posting when you feel like it.

Audiences have become more sophisticated over time and as a result it is important to have some sort of social media strategy. In order to start implementing that strategy, a schedule is a must for a lot of businesses.

A sharing schedule can help you double your traffic and provide your audience with consistent and valuable information that will make them more likely to follow and engage with you.

It can be a little daunting getting started, though. As you try to figure out

  • Where to share?
  • What to share?
  • When to share?

In this post I’ll help you answer these essential questions and share some ways that you can develop and perfect your sharing schedule (with a sneak peek at how we do things here at Buffer too).

Let’s dig in!

how to create social media sharing schedule

Where to Share?

social media icons

So you want to share, but where should you share? There are so many different platforms all with their own advantages, however it’s almost impossible to share on each network well unless you have a large team helping. If that isn’t the case, focusing on specific platforms might be the best solution here.

When thinking about which platforms you should prioritize in your schedule, a good question to ask yourself is:

Where is your audience?

Do they spend most of their time on Twitter? Facebook? Knowing this will allow you to focus your energy on the place where you have the potential to reap the most benefits.

Pew Research Center put together a list of the demographics of all the key social networking platforms. This might help you get a little more insight into each platform.

Once you have narrowed down the platform(s) you would like to focus on, you can now come up with you sharing plan.

Different plans for different platforms

I would definitely recommend coming up with different plans for each platform you select. Facebook is very different than Twitter for instance, so it makes sense to have a different approach when sharing to your audience on Facebook versus your audience on Twitter.

CoSchedule has a really neat graphic sharing some of the different topics to share for each platform. They also go into depth for each platform over at their articles if you would like more information.


What To Share?

Now that you have figured out where you want to share your awesome content. It’s time to figure out what to share.

Sharing More Than One Type of Content

A good way to share is to have a mix of content to provide your audience. I would recommend not solely focusing on your own content, but giving them variety to look forward to. Providing a service or entertainment to your audience is more likely to lead them to follow you and engage with all of your content, rather than bombarding them with only promotional updates.

Here is an example of the type of content you can share.

what to share pie chart

According to CoSchedule, a report from The New York Times Customer Insight Group found five major reasons why people share content with their networks:

  1. 49% share for entertainment or to provide valuable content to others.
  2. 68% share to define themselves.
  3. 78% share to stay connected with those they know.
  4. 69% share to feel involved in the world.
  5. 84% share to support a cause.

So give them something they can share! :)

Is Your Content Evergreen or Time Sensitive?

When it comes to your content, it can be good to think about whether what you are sharing is evergreen (can be shared multiple times at any point in time) or time sensitive.

A schedule for time sensitive material will most likely be different than one for evergreen content. For instance, time sensitive material will only be able to be shared within a specific timeframe before it is retired, while evergreen content could potentially be shared again a year from now.

If you have both types of content, coming up with separate sharing schedule for each type might be something to consider.

How Do You Want to Share?

You have your content ready to be shared, but how do you want to share it? How do you want to relay it to your audience? Do you have a specific tone you would like to use?

Here are a few things you can think about.


Creating a consistent voice is a really important component of your social media strategy. We have written an extensive guide on how you can find yours here.


Links, images, videos, quotes, GIFs. There are so many different ways you can share your content. Finding what works best for you whether it’s only images or a mix of everything will be a great asset for creating your schedule.


While I do recommend sharing the same content multiple times, I do not recommend you share the same update twice. Find different ways to share the content. Pick an image to share for the first time, then find a quote the second time and maybe a GIF the third, so that your audience doesn’t feel like they are always seeing the same thing in your feed.

As for the update itself, we have a handy guide and infographic to help you with sharing the optimal length every time.


Share this image on your site!

<p><strong>Please include attribution to with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />

<p><a href=’’><img src=’; alt=’The Optimal Length of Everything Oline’ width=’1000′ border=’0′ /></a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />


When To Share?

You have now figured out where and what to share. The next step is figuring out when to share and importany when to re-share! Kissmetrics found that re-sharing content could double your traffic:



Let’s first think about frequency. How often do you want to share?

  • On publish
  • Later that same day
  • Next day, Daily
  • A Week later
  • A month later?
  • Even later than that?

It really depends on your needs and your audience’s response to that frequency. Some of the best practices for each platform are highlighted in the infographic from SumAll below.  This is only a guideline, I would highly encourage you to test things for yourself as well.

infographic how often to post on social media

Share this image on your site!

<p><strong>Please include attribution to with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />

<p><a href=’’><img src=’; alt=’How Often to Post to Social Media’ width=’1000′ border=’0′ /></a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />


Here is our sharing schedule at Buffer. You can see that we tend to share more often on Twitter and less on other platforms, leaving more time between each share.

social media posting schedule

When starting out, I would recommend looking at the content you have already shared and taking a look at what you feel might be the best times to share your content. If you haven’t shared anything yet, this is the perfect time to start experimenting and learning about your audience.

A key part to figuring out your frequency will be finding the point at which sharing more would yield diminishing returns. CoSchedule has a fantastic graphic illustrating diminishing returns.


And that’s when testing comes into play, which I discuss further below.

Create a calendar

In order to keep you on track, creating a calendar might be a huge help. It can also help you outline one time events. For example if you plan special coverage around the Holidays, a calendar could help you plan ahead and make sure you won’t forget to share.

Hootsuite has a great template available for a social media content calendar.



Here at Buffer, we have our own Social Media Calendar which you might find helpful in planning your sharing. The calendar is available for those on Awesome and Business plans (if you’re not yet part of our paid plans, I’m hoping you this might convince you to give it a try!) and allows you to take a look at your week of sharing at a glance.

social media calendar1

It could be helpful in planning and putting into action your sharing plan, by letting you schedule updates in the future, shifting things around if needed by dragging and dropping and giving you a visual of what you are sharing when.

Here is an example of our current social media calendar on Buffer:

buffer social media calendar twitter1


test social media schedule2

Now that you have a base to work with, I would also recommend implementing some testing into your sharing in order to come up with your perfect schedule.

Some of the things you can test include:

  • Different times
  • Different days
  • Different topics
  • Different types of updates (pictures versus no pictures, videos, quotes etc.)

I would recommend being quite intentional with the way you test things. Make sure you are able to measure the correct variable and that what you are seeing is due to the variable you are trying to measure.

For instance, if you would like to figure out the best time to share your blog posts, trying different days and times is a great way to start. However, it is important to continue the experiment for some time before drawing conclusions. An update performing really well on a Tuesday at 9am, might be due to it being an optimal time or it could be the result of the blog post itself being more popular amongst your audience. That is why I would recommend, testing that specific time multiples times in order to confirm that posts shared then do in fact always outperform posts shared at other times.


analyze social media schedule

Once you’ve spent some time testing, you can focus on analyzing your data. A few questions you can ask yourself when looking at the results include:

  • When is your audience online?
  • When do you get the most reach/engagement?
  • What types of updates tend to get the most engagement?

Take a look at the performances for all your posts in the previous 30 (or 60) days and figure out what seemed to resonate with your audience.

Buffer provides great analytics for you to use if you are using the application to share your updates.

buffer analytics social media schedule


adjust social media schedule1

You’ve tested, analyzed and now you can adjust. Taking into account everything you have learned, you might want to adjust your sharing schedule by implementing some of the discoveries from your data analysis.

For example, if you noticed an increase in engagement for blog posts updates on Tuesdays at 9am (after you have confirmed it through multiple testing), you can start sharing your blog posts at that time from now on.

I would also encourage you to continue to test, analyze and adjust, in order to make sure your schedule remains adapted to the changes in your audience’s wants and needs.

Bonus: How We Share at Buffer

At Buffer we’re constantly changing and testing new approaches when it comes to social media, especially after losing almost half our social referral traffic. I wanted to share our sharing schedule for both Twitter and Facebook and some of the things we’ve been trying lately.

How We Share on Twitter

Our current Twitter schedule involves sharing 11 times a day during weekdays and 8 times a day during weekends. Here are the current times we share (our timezone is set to Denver, CO).

Buffer Twitter schedule 2

Buffer Twitter schedule 1

I would say that 99% of our posts include some sort of media. We tend to use mostly images, since they tend to be they help boost our engagement, we have also enjoyed sharing GIFs and videos once in a while.

Here are some of our most engaging posts in the past 30 days taken from Buffer’s Analytics. A few standout findings:

  • You will noticed that these all contain an image (we tend to create our images using Pablo)
  • 3 out of 7 are about Twitter
  • Two of the updates link to the same article, highlighting the importance of re-sharing your content
  • One is a competition we ran to celebrate reaching 400k followers. (We’d love to experiment a little more with competitions)

Buffer Twitter Popular Posts 3

Buffer Twitter Popular Posts 2

Buffer Twitter Popular Posts 1

In general, we tend to reshare posts that seemed to resonate. We sometimes change the update and sometimes reshare as is.

How We Share on Facebook

Our current Facebook schedule has us sharing 3 times a day on weekdays and once on weekends. Here are the current times we share (our timezone is set to Nashville, TN).

Buffer Facebook schedule 2

Buffer Facebook schedule 1

On Facebook, we focus on sharing posts from Buffer’s Social and Open blogs and use the status copy to provide context or a story around the post being shared.

We have also recently started sharing quotes that inspire us on a regular basis (those quotes are also being shared on Twitter and seem to be appreciated there as well).

Here are some of our most engaging posts in the past 30 days taken from Buffer’s Analytics. Some of the things that seem to resonate here are announcements, images, insider story about Buffer and life hacking type articles.

Buffer Facebook Popular Posts 1

Buffer Facebook Popular Posts 2

Buffer Facebook Popular Posts 3

Buffer Facebook Popular Posts 4

Buffer Facebook Popular Posts 5

Buffer Facebook Popular Posts 6

One of the things we’re also thinking of experimenting with is the timing of our shares. One of the tools that we will be using to find new optimal times to share is the Buffer Optimal Timing tool, which finds the best time for you to share on a specific social network and updates your Buffer schedule accordingly.

Over to You!

What are some of the steps you’ve taken to develop and perfect your social sharing schedule? Have I missed any steps? Do you have additional tips? I would love to hear them all in the comments section. :)

The post How to Develop and Perfect Your Social Media Sharing Schedule (It Could Double Your Traffic!) appeared first on Social.

When Data Just Isn’t Enough: The Hidden Context that’s Key to Content Loyalty

Posted by ronell-smith

(Image source)

When the client asked to “go mute” during our monthly client call, there was no reason to sound the alarm. After all, being able to talk through what they’ve heard as a team, in private, was normal. But when the always-skeptical global marketing director said the COO (who has been in the room for the 10 minutes of analytics discussion) wants to take the discussion offline for a bit, but wants you to hold on, I knew things had likely gone off the rails.

“Thanks for holding, you guys,” says the head of marketing upon taking the phone off mute after what seemed like an eternity. “Tim was just in here, and he had some questions about the data. He expressed concern that it appears [the team] is simply regurgitating a bunch of numbers.”

After it was explained that the numbers actually exceeded everyone’s expectations for how the site would perform after the redesign, the link detox and having new content in place, she made things crystal clear.

“Let me cut to the chase,” she said. “The numbers are great. We’re happy with the numbers. But this the same thing our last agency provided us: great data. What we’re looking for is someone to share what the data is telling us about what to do in the future, so we can focus only on those areas that are likely to benefit the brand. We’d like to know what will help us attain success in the future, not what [your team] thinks will lead to success in the future.”

What this client needed was the Oracle of Delphi, not someone to analyze their data.

But she was right. They were looking for all-important insight, insight that could not be gleaned from data alone. However, this agency and all the others she’d worked with had led her to believe the data is gospel. Follow it to the Promised Land.

She knew better.

Data alone is never enough.

Though many in online marketing prefer to see data as the be-all and end-all, at best data alone tells us what’s likely to be effective in the future. It does not provide the “if this, then that” clarity we crave.

The more we share “according-to-the-data” insight, the more we walk a tightrope that never ends. Data tells us what happened, can yield great insight into what’s likely to happen, and is at its best when used to discern what is happening.

However, in the real world, things change constantly and often without warning, a fact that cannot be accounted for via data alone.

“[Data] is an abstract description of reality,” writes Jim Harris on his blog, Obsessive-Compulsive Data Quality. ”…The inconvenient truth is that the real world is not the same thing as these abstract descriptions of it—not even when we believe that data perfection is possible (or have managed to convince ourselves that our data is perfect).”

To be sure, data is integral to attaining success in the information-rich online marketing arena. Everything from our websites to our campaigns to conversions depends on it. In fact, data is a large part of what sets online marketing apart from traditional marketing, which can, at times, feel like so much guesswork.

But over the course of the last two years, through interviews with more than 300 folks in the content marketing/inbound marketing space, I’ve come to realize that many wonder if data (insofar as how it’s used to make decisions) isn’t as much a curse as it is a blessing.

(Image source)

In conversation after conversation, I’ve heard CEOs, SEOs, CMOs, PPC nerds, and content folks say the same things, which is summed up nicely by these comments from a director-level SEO at one of the most successful agencies in the US: “Even in those cases where we deliver to clients data that far exceeds their expectations, they often fire us. Heck, especially when we deliver those amazing results, they fire us.”

I think this occurs for one of two reasons:

  1. They realize data doesn’t yield the solution they’d hoped for, or
  2. They falsely believe data highlights the end-game, meaning they can now thrive on autopilot.

As any of us working in online marketing can attest, nothing could be further from the truth.

Data is an important part of a large picture, one that is as nuanced and as varied as it is ever-changing.

Because of that, we need context.

“Data doesn’t come with context,” says Tim Gillman, an analytics nerd at Portent Interactive in Seattle. “For example: measuring content. If your data says people spend ~15 mins reading your post, there’s always the chance that they simply left their computer for awhile. You don’t know for certain they were loving your content.”

I struggled with this reality for months, wondering what, if anything, could be done to bridge this gap, which would allow us to (a) be given the time to do quality work for our clients and (b) have clients realize the efficacy of our efforts.

I read big data and data science books, started following the words and works of big data nerds active on social media, in addition to listening to podcasts, watching YouTube videos, and talking to as many people as I could to discern how we, as online marketers, can be successful.

Training ourselves to think about data differently

In the end, it was the sage words from Harvard Business School professor Clayton Christensen that helped me gain some clarity.

Data, at best, can only tell us about the past, he writes. It cannot help us see into the future.

For that, he adds, we need a theory for helping to explain what’s likely to happen. Taken together, both data and theory, serve to provide us with the building blocks of what can become the framework for success we crave.

To make this work, he says, we must go “dumpster diving” — hanging out in the real world, observing and noticing how things occur in real life — which will lead us to more effectively posit the hows (things really work) and whys (they work as they do).

Then, once we have the data, we use it to empirically assess the observed behavior, devoid of emotion.

The framework looks a lot like this:

  • Observe – Dumpster-diving in the real world
  • Theorize – Posit the how and the why
  • Test – Assess and compile data
  • Construct – Develop a framework for future efforts

With this model, we’re training ourselves to think about data in a different, but no less valuable, way. In the above scenario, data is an important part of the equation; it is not treated as the equation in its entirety.

This, to my mind, gets us closer to seeing data in the proper context. That is a part of the solution. But changing how we think about data won’t allow us to keep clients any better, won’t immediately make us better marketers and cannot, by itself, lead to better overall decisions being made.

For that to occur, we have to change two things: the data we act upon, and how we choose to act upon it.

A framework for finding your data goalposts

(Image source)

Without knowing it, Matthew Brown at MozCon 2015 provided us with the veritable playbook for how to use data to improve our content marketing efforts. During his talk, which was one of the best of the entire event, he highlighted the key to content marketing success: content loyalty.

The more loyal our audiences, the better able we are to sustain our content marketing efforts. (A loyal audience comprises the folks who most frequently visit your site.)

The key, Brown said during the talk, is to find the goalpost that helps you determine content loyalty for your brand, then optimize for that metric. So, instead of chasing Likes, shares, or links to your content, you’re focused on creating loyal visitors to your site.

This is important because one of the reasons content marketers end up getting lost down the data rabbit hole is we too often chase the wrong metrics (e.g., they highlight activity but don’t lead to conversions) or we attempt to track too many metrics, most of which don’t lead to the goal we, or our clients, are hoping for.

Here’s how such an effort could work for your brand, using the OTTC framework borrowed from Christensen’s work:

  • Observe

    Determine what comprises “loyal visitors” for your brand. It could be visits per day, per week, or per month. This is the crucial first step. Get this wrong and nothing else matters. What you’re looking for is the metric that correlates with visitors becoming loyal to your site. Put simply, you’re looking for the gotcha that says “These folks are now loyal visitors.”

  • Theorize

    Gather the team and spend some time thinking through what it is about your site and/or content that likely leads to these audience members becoming loyal fans and followers. Is it the length of the content? The number of images? The author? The amount of content above the fold? The number of ads?

  • Test

    Use the information gleaned from that meeting with the team to begin testing the various on-page elements until you have a good idea of what it is that leads folks to become loyal. This is the fun part. To make it even more rewarding, you can rest assured that many of your competitors won’t be following suit, as many of them are content to guess at what works, then throw more of the same at the wall.

  • Construct

    Develop a process by which you continue to optimize for content loyalty, in large part by creating the types and formats of content that you’ve uncovered as leading to content loyalty. Keep in mind, however, that this process is not static, as your audience’s needs are likely to change with time. But by analyzing the data, dumpster diving by interacting with the audience via emails, polls, Q&A, and sundry other methods of staying connected, your brand will be in great shape to continue putting the ball through the uprights.


This is a post I thought long and hard about writing. During this quest to better understand data and shine a light on how to make it work for us and not against us, I’ve developed a deep, sincere fascination for big data and the role it can play in answering some of our biggest questions.

I’m in no way anti-data. Hardly. What I’m against is the “data-tells-us-all-we-need-to-know” mindset I so often encounter.

I’m hopeful that, in the future, more and more of us are willing to be honest with ourselves and our clients, acknowledging what we know to be true: the data alone won’t save us.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

How to Improve the WordPress Distraction Free Writing Mode

Do you want to write faster and eliminate all distractions? WordPress comes with a distraction free writing mode. However many users feel that distraction free writing mode in WordPress lacks some important features. In this article, we will show you how to improve the WordPress distraction free writing mode.

A real distraction free writing mode for WordPress

What is Distraction Free Writing Mode

WordPress comes with a powerful post editor screen with many features. There is a whole column of options on the right and below the post editor. Many users find it perfectly adequate for writing their blog posts.

However, some users need a more clutter free space to turn their thoughts into words. For those users, WordPress comes with a distraction free mode (DFM). Clicking on the distraction free button hides other options from the screen.

Default WordPress distraction free mode

This new distraction free mode was introduced in WordPress 4.1. It replaced the older DFM which actually hid all the screen elements and provided a real full screen writing space. However, users felt that it lacked the necessary buttons and controls that they needed.

Just Writing is a WordPress plugin that provides a simpler solution. It combines the old distraction free writing mode with the flexibility to choose the buttons and controls you want to display on screen.

Improving Distraction Free Writing Mode with Just Writing

First thing you need to do is install and activate the Just Writing plugin. Upon activation, you need to visit Users » Your Profile and scroll down to Just Writing section to configure the plugin settings.

Just Writing settings

First you need to make sure that you check the box next to Enable. After that you can choose your Just Writing controls under the quick options.

  • Minimal – has nothing but save and exit.
  • Old WordPress default – Looks like the default distraction free writing mode used before WordPress 4.1.
  • Just Writing default – a balanced toolbar with a handful number of controls.
  • Advanced – A distraction free mode with more advanced controls
  • Full – All buttons and many of the options enabled.
  • Custom – Select your own controls

Choosing custom will show advanced options below it. You can choose options and buttons you want to display on your custom distraction free mode.

Custom controls

Don’t forget to click on the update profile button to save your settings.

Using Just Writing Distraction Free Mode in WordPress

Since WordPress 4.1 revamped the distraction free editor, Just Writing added its own writing page. You can add a new post in the Just Writing’s DFM by visiting Posts » Write. You can also edit drafts and other posts by clicking on the ‘Write’ link below the post.

Launching distraction free writing mode

Just Writing’s distraction free writing mode will launch with the options and controls you selected in your profile.

Preview of Just Writing's distraction free writing mode

We hope this article helped you improve the WordPress distraction free writing mode. You may also want to see our 6 tips for creating a killer editorial calendar in WordPress

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Improve the WordPress Distraction Free Writing Mode appeared first on WPBeginner.

The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

Posted by SimonPenson


Stage One: Setting expectations and objectives

Stage Two: Audience understanding

Stage Three: Brand activation

Stage Four: Campaign plans

Stage Five: Finding the right prospects

Stage Six: Social

Stage Seven: Retargeting

Free downloadable campaign planner


“How do I know if my content campaign is going to work?”

This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.

I’m certainly not going to pretend that every piece of content I’ve ever been involved in has been a hit. In fact, the opposite is probably closer to the truth — but failure teaches you much more, and allows you to iterate faster.

The result of that heartache and frustration is a process I want to share with you today, one that’s designed to maximize the possibility of success with content campaigns.

It is also important to point out here that I’m not talking about content strategy or the wider picture, but specifically those bigger campaigns that should punctuate your wider marketing plan.

The difference between good and bad ideas

So, why did we fail so many times? Why were truly exceptional campaign ideas not hitting the mark?

The answer to these questions lay both in our ability to answer a handful of very simple questions, and understanding how to align the various marketing disciplines required to ensure you deliver.

Let’s look now at the process that has made the difference between us delivering content that, while good on the face of it, didn’t deliver the objective, and the pieces that absolutely flew.

Put another way, the process that makes the difference between a campaign asset like the one below — which smashed every one of its key objectives — and one of the many that seemed like a good idea, but just failed to “fly.”

I’m sharing this example, not because it was our best-performing piece, but simply because it was the first time we saw the benefits of getting the process right from the start.

The objective for the piece was a sampling exercise: to get a challenger brand’s condoms into hands of 5,000 targeted men with a relatively small budget.

The resulting piece was an interactive quiz designed to capitalize on the “Fifty Shades of Grey” noise, as it coincided with the film’s launch. It worked by asking the site visitor a number of questions about their sex life before presenting them with a result between 0–50. The “Greyer” you were, the higher the score.

There were then calls-to-action around social sharing, further learning, and the main “sample request” option.

The piece was so popular that all 5,000 sample requests were taken up in just two days. The Buzzfeed post on it received 2,100 views in the first week, and ten major national websites covered the concept, in addition to numerous smaller blogs.

Facebook traction was also very impressive, with more than 4,500 post “Likes,” 560 comments, and an average engagement rate of 7.4%.

So how was this made possible? Let’s walk through the same process that spawned it now…


Setting expectation and objectives

Ground Zero for any successful campaign is objective setting. The process is still overlooked by many, but before you start, you must define what success looks like.

And that MUST come topped off with a healthy serving of realism.

If your budget is a couple of thousand pounds (or dollars) for the entire piece, then you must be honest about what this may achieve — both as a standalone piece and as part of the wider content strategy it sits within.

You must also be clear about where the value is coming from. Is the piece a brand play or a performance marketing effort? Metrics that may suit each of these can be seen below:

Brand content metrics

  • Dwell time
  • Social sharing
  • Eyeballs reached
  • Sentiment
  • Visits

Performance marketing content metrics

  • Visits
  • Leads generated
  • Effect on organic search visibility
  • Citations and links earned

There are many others, of course, but for a campaign to be measurable, you should set clear and realistic KPIs against any of these relevant to the campaign.

For instance, in the earlier example we talked through, the KPIs were simple and we captured them in a format similar to the one below:

Main Objective: Obtain 5,000 product sample requests and reach 100,000 new “eyeballs.”

Secondary Objectives: Improve social engagement, gain coverage on high-profile sites, and increase traffic to the site during the campaign period.


PR Placements: 6+ high-profile site placements (notional Hitwise Traffic target of 100,000 for those pieces).

Social: Organic – Reach: 75,000; Engagement: 5,000 | Paid – Reach: 250,000; Clicks: 20,000.

Visits and actions: Doubling of traffic to the site during campaign period and 5,000 sample requests.


Audience understanding


Once these KPIs are set and agreed upon, the next phase is to center your thinking on the audience with whom you want to engage, in order to achieve those objectives.

For the example campaign, the target market was relatively broad, but ended up being focused on females in the 18–34 range. The insight from the brand was that the trialling needed to understand that, and required a process for collating all known customer information — allowing us to create Campaign Personas.

I have written previously about how you can extract data from social to inform audience understanding, and while Facebook has changed Graph Search a lot since penning the piece, there is still value in following some of that process.

Also worth a read on the wider persona process is this excellent guide by Mike King. It contains a huge amount of information on how to leverage data to build an accurate picture of your customer or clients.

Creating campaign- or distribution-specific personas allows you to focus very clearly on creating the right content, angles, and distribution plan to hit those key objectives.

To do that, however, you must first dive into the data.

The starting points for this are existing marketing insight, social data, and/or output from Global Web Index, a SAAS offering (and paid-for tool) that allows you to mine a vast swathe of Internet usage data. Many of the ad platforms you use buy this data to power their own targeting.


From social, you can extract data that helps add richness to the picture and how much time people spend on any particular platform. However, GWI aggregates that information and allows you to produce insights such as in the example below.

From this kind of data, you can plan a detailed, focused, and informed social distribution plan as part of the wider seeding strategy.

What’s also interesting to know is both the type of content this audience currently engages with and also how they believe your brand fits within that picture.

Mistakes are often made when businesses understand what the people they want to attract consume, without taking into account if the brand has the right to play in that specific space.

The good news is you can easily gain insight into both of these areas.


The starting point for this insight piece is a dive into Google Display Planner. This free tool is designed to help media planners with display ad targeting, but its data can also be used to understand which sites a select demographic may frequent.

In the example below, you can see we have entered a couple of keyword interests and a topic interest to form a target demographic.

By clicking that “Get placement ideas” button, you’re entered into the main dashboard where you can further refine everything, from age and gender to device use and back again.

A section I use quite a lot both for paid and PR targeting (as well as for initial audience insight) is the Individual Targeting Ideas > Placements > Sites drill down. This gives you a list of sites visited by your “audience,” which can be downloaded into a CSV file and sorted based on a number of metrics, including traffic, popularity, and more.

This then allows you to select a small number of sites that will most likely be visited by those thinking about your product or service for the next level of analysis.


To understand what they’re into, you must now drill into what your audience shares most on those sites. The best tools for doing that are Ahrefs’ Content Explorer and Buzzsumo.

Taking a random site from the list we created, we can now look at the most-shared content on the site.

For this specific task, we’ll use the former, selecting the “Top Content” option within the main Site Explorer:

Here, we can see the most shared and linked-to assets, and start to understand the sort of content our audience wants to engage with.

We can also make this picture even richer by then looking at a “whole-of-market” view and typing in associated topics into Buzzsumo. This then gives us a full list of the most shared content pieces in a broader sense.


Brand activation

As already discussed, however, not every brand can cover every subject, or has the right to do so — understanding this is key to success.

To get a fuller picture here, qualitative survey data is needed. To paint this picture, we will again turn to Global Web Index data. In the absence of such a tool, a quick survey of existing visitors will give you this critical insight.

Below, you can see the answer to what this target audience expects to see from the brand. This doesn’t mean specific content ideas, but rather the type of content it has the authority to produce in the eyes of the audience.

As we can see here, the brand is looked to predominantly as a source of information and knowledge sharing (great brand-as-publisher strategy opportunities!).

It is also clear, however, that they want to engage with the brand and expect relevant, timely content — an important point we will come back to later.

So, we now understand a little more about our audience’s needs and we can use this alongside existing research data and customer knowledge to create personas specific to the campaign.

In the example we’re walking through, those personas were as follows:

The image above is a simplified version and we always use our persona template, which you can download here, to ensure we paint a thorough picture.

The point here is to humanize the data. The mind processes all that information in a much more structured way if you do this, and that means you end up making more precise decisions in how and where you target the campaign.

Personas also make it much easier to scale data understanding outside the group that created them. By having a shared “face” to each segment and trying to align each one to a famous person, it makes it much easier to ensure there’s a shared understanding across the whole working group.

Once this stage is set in stone, the next phase is to move into the campaign idea itself.

Ideation – informing ideas with data

At Zazzle we use our much-publicized ideation process as the basis for this process and it is something I have written about previously for Moz.

The principle is that you create left-brain structure around the creative process to ensure you can consistently output great ideas based on the objective.

We follow a 13-step process for doing this, which starts with an underpinning of the ideas against the objective — ensuring that they will achieve it — and defining the content types (as in infographics, video, articles, etc.) relevant to the audience we want to reach.

This process will always unearth great ideas, but not always ideas that fly from a campaign perspective — and for a long time we really struggled to understand why.

It was an anomaly that perplexed us for several months and it took a session of digging into feedback from journalists at real scale, as well as work on the entire distribution process, to really figure it out.

The answer boiled down to not asking the right questions of each concept at an early enough stage, and it required a reversal in how we plan the campaign as a whole.

Testing ideas

The result was a new process that included a session at the end to ask questions of each and every idea recorded to ensure it is “fit for purpose.”

1. Why now?

The first and most important question is, “Why are we doing this now?” We learned the hard way that an idea can be the best idea in the history of content marketing, but if it hasn’t got a “news hook,” you may well be fighting a losing battle.

Such an angle can be manufactured with a little forethought, of course, so this doesn’t mean that only “newsy” content will work.

For instance, if we take a look at a piece on a subject such as finance, there’s always a way to weave a new study, political opinion, or law change into the campaign to give it that critical “run it now” message.

Without it, a journalist or blogger — almost all of whom are motivated by news and trends — will have something more important to run before your piece, and it may just get lost in the noise.

2. What’s the angle?

If your idea passes the first stage of questioning, then the next phase is to look at how you may break that news angle down into a series of angles, or exclusives.

While having one really strong “story” can be enough, it is much better to be able to present a number of different flavors on the same thing. That way, when pitching it, your PR team will be able to approach a larger number of sites with that exclusive they all hunger for.

Below you’ll see an example of how this may work. In this case, we designed a series of exclusive angles for the idea we ended up opting for (an interactive quiz based on the “Fifty Shades of Grey” hype). The data-informed rationale behind it was as follows:

  • Why now? – “Because the film is launching.”
  • Why this? – “There’s a huge existing conversation in this area and we can tap into it. The audience is also perfect.”

As you’ll see, there are a number of clearly different angles here supported by supplementary content.

This process then actually shapes the way you build the assets themselves, ensuring that you maximize potential reach.

3. Who is it for?

Once you have established it has legs as a trending opportunity campaign, the next stage is to work hard on understanding who would be interested in it, and where you may find them online.

As we now have several exclusive angles, we can go back to our personas and add an extra layer of detail to define which ones would be interested in each angle/story.

For instance, we know that the free condoms giveaway is most likely to resonate with our male persona, and so we want to push that through relevant websites and social channels more attuned to that audience.

4. Where will we find them?

There are myriad tools and ways in which to do this, enough for a post in its own right, but while I can’t share every one, it’s worth discussing the key tools we use daily to do this.

You find these distinct groups in different places on the web, so grouping those people together helps you to then understand which sites they frequent.

At this stage we often use upstream and downstream traffic data from Hitwise to inform our decision making in a more data-driven way. The platform allows you to see where visitors go before and after visiting specific sites, widening your prospecting list.


Before we get into the influencer outreach piece, you must first create a site framework for your PR team to work from.

This means creating a handful of example sites for each distribution persona, giving clear examples of where we may find them.

For example, we may find “Steve” on the main social platforms, Buzzfeed, and so on. From this, you can then build a list of similar sites.

The final list of agreed upon and approved prospects is then added into our Content Campaign Planner, which you can download for your own campaigns either via the link here, or later on at the bottom of the article.

Building campaign plans

Below you can see a screen shot of the top sheet of the plan, which captures the overall timeline of each element. The tabs below it then contain all the info on:

  • The paid social plan – Targeting, spend, target CPC, etc.
  • The PR plan – Exclusive angles, the sell, content being used, etc.
  • Prospect list – List of publications to be targeted
  • Other – A tab to capture any other activity, such as above-the-line activity, if appropriate for the campaign.

Budget distribution

Before we get into the plan details, however, one important point we always cover is budget breakdown.

Regardless of how much budget you have to play with for the overall campaign, it is important to look at wider media planning benchmarking to ensure you split it in a way that will maximize the chance of success.

We used a famous ad campaign in the UK as the basis for this decision-making process, and learn from one of the most successful going: the John Lewis Christmas campaign. It is a wildly successful TV-first creative with a tasty £7 million budget.

Critically, however, only one million of that is spent on creative; the rest is all distribution. While it wins award after award for being an undeniable hit, that budget split ensured it was always going to be successful.

“6 in every 7 campaign dollars should be spent on distribution.”

All too often we get carried away with making the creative stand out, when we should be much more focused on distribution planning.

Exact breakdown will vary, but as a guide, aim for a 70/30 split towards distribution.


Find the right prospects

Distribution is key, and in the majority of cases your PR plan should deliver the biggest impact, if executed correctly. And that makes your approach to prospecting key to the overall success of the project.

As you’ve already carried out a lot of work around target sites, the next phase is to understand who the right journalists or influencers are inside those businesses.

At this stage, there will also be further work on blogger influencer identification, to ensure that the PR plan has the breadth of targets to cover as many eyeballs as possible.

To do that, you need to look at who is already sharing your content, using a tool like Ahref’s Top Referring Content. Reaching out to those already predisposed to linking to you is a surefire way of kickstarting your PR efforts with warm conversations.

Outside of this, there are myriad ways to reach the right bloggers, and this certainly isn’t a guide on influencer outreach. If you did want to know more, I suggest checking out these resources:

From a PR perspective, we only use two tools to simplify the process as much as possible. After trawling through every process and option possible, we’ve settled on a combination of Gorkana and Linkedin. That may be a process that disappoints some of the more technically-minded, but this is based on tens of thousands of hours of experience.

And the process couldn’t be easier, because it is simply about people:

  • Take your list of sites selected as part of the audience-understanding project.
  • Enter them into Gorkana and/or Linkedin to establish the best section editor, journalist, or influencer to reach out to.
  • Note name, email address, phone number, and any previous communication notes into your planner.

Outside of this, we have been trialling JournoRequest to bolster those efforts and take the legwork out of social monitoring (an effective but labor-intensive process for finding trending opportunities from the journalists themselves).

This simple tool delivers targeted journalist content requests to your inbox and can help when it is part of an “always on” monitoring process that feeds in at the ideas stage.

The pre-pitch

A major mistake often made at this stage is to pick up the phone too early. It’s all too tempting to do that when so much work has led to this point, but before you do, it’s important to pre-plan what you’re going to say and to whom. This ensures that you maximize take-up and don’t confuse who you pitch which angles to.

This is where the prospecting list from our planner comes into its own. As you can see in the example below, it segments that process and makes it possible to scale the communication across multiple PR team members.

It can often help PRs to write a script before making the call, to ensure the sell is as strong as planned. We ALWAYS tell the journalist that we’ll follow up with all the details on email.

This not only creates an excuse to get their email address if we don’t already have it, but also ensures that it stays front-of-mind and that we make it as easy as possible for them.



PR is, of course, only part of the story. It’s important to plan around every other available channel opportunity to maximize reach.

Social is the next consideration, as it will support PR activity. We know from the initial audience piece how much time our target market spends on key platforms.

Supporting the content by creating a regular organic sharing plan across social and other owned channels is the first logical step, but there is obviously much more you can do. The chart below is a great starting point when considering how wide you can, or could, spread the net.

Which option you choose is dependent upon a) the topic of the campaign and b) what insights tell you about the audience you are targeting.

In our example, the interactive quiz was hosted on the site and was pushed organically via all key social channels, as well as being the subject of a significant PR campaign.

Organically, we ensure we can get the most out of the channel by, again, creating a number of editorial angles. In the case of the Skyn piece, this meant creating a number of quotes obtained from the survey results, memes, and so on, both to vary the messaging around the campaign and to ensure we kept it front-of-mind.

It was the paid media side that we focused on most, however, as we saw the targeting in the space as the best way to capture the attention of our audience.

That meant focusing on Instagram and Facebook with the majority of spend, but also drip-feeding it through Twitter to a really tightly-controlled custom audience created from existing customer email data.

Speaking more generally, when there is a paid social budget, our split would start looking like this, to be refined based on insight and the content subject matter:

  • Facebook 70%
  • Instagram 20%
  • Twitter 10%

For the majority of markets, with the possible exclusion of B2B, Facebook will almost always trump the rest simply due to the size of the potential audience and the quality of the targeting its ads platform offers.

And while targeting simply by interest sets will work, we almost always find that the best option here is to add the Facebook Website Custom Audience Pixel to your site, and to then use that data to create a custom audience based on those already visiting. It can also be useful to test this against a custom audience created from “lookalikes” based on uploading your email database (if you have one).

However, if the campaign were designed to attract a completely different audience, then we would look more towards modeling the targeting on interests and/or competitors.

For example, if our campaign is designed to attract men to a survey about marriage but the piece is for a wedding and engagement ring specialist, the likelihood may be that the majority of the site’s audience will be female. In this scenario, we would choose interest targeting to make sure we were reaching the right eyeballs.

The same is true of Twitter, too, although clicks here will be more expensive. Instagram is still at a very early stage in its paid lifecycle, which means that CPCs here are relatively affordable but are undoubtedly heading north as more advertisers jump on the platform.

LinkedIn is the most expensive, and hardest to target, of all options — but where there is a high average lifetime value of a customer and your product is in the B2B space, it can work.

There are, of course, several other considerations. You may also want to add other levels, such as native ad opportunities (think Taboola and Outbrain), and even paid search and/or display.



Display or retargeting can work very well as part of a wider, longer-term strategy to nurture the new visitor in the weeks after they land on your content.

The idea here is to either provide a really targeted piece of content or offer to follow up, thus feeding the whole inbound marketing strategy.

Let’s say your content was the quiz we’ve discussed throughout this piece. We’ve captured their details as part of that activity, but we want to stay front-of-mind. Here we can use retargeting to do just that. Rather than simply using it generically, you can segment to show something like a “10% Off Your Next Purchase” offer, or a follow-up piece of content on the results of the quiz, for instance.


This is where email can come in also. As well as simply promoting the campaign through an editorial newsletter, we can choose to personalize that message further, as we did with our retargeting. This only serves to strengthen the relationship you have with that individual.

Fitting it within a wider strategy

There are many, many thousands more words to write around the topic of lifecycle marketing, but that is the subject of a post for another day.

Before we finish, however, it is definitely worth touching on how that standalone campaign should sit within a wider content strategy.

This is something I have always been incredibly passionate about, as we see time and time again how larger organizations throw money at campaigns without really thinking about how they fit within the whole picture.

Getting that right is about understanding a concept I call “Content Flow,” and measuring it is a subject I have written about previously here. We even built a simple tool to enable marketers to do just that and map the output of their content strategies easily.

The point is that a “big” idea is only as good as the other content that surrounds it. Great ROI does not often flow from a singular piece, but from the overall approach to content strategy. Being able to consistently deliver is the difference between success and failure.

Free downloadable campaign planner!

Content campaigns are a hugely important part of getting that right, and if you’re not already creating them, there should now be fewer barriers in the way of your success.

If you’d like to have a go at it, you can download the campaign planner I use day-to-day by clicking on the image below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

How to Require Terms of Service Agreement in WordPress

Often websites show their terms of service and privacy policy before allowing the user to use their services. Recently, one of our users asked if it was possible to add terms of service agreements for WordPress user registration. In this article, we will show you how to add terms of service agreement in WordPress.

Terms of service agreement

Who Needs to Add Terms of Service Agreement in WordPress?

WordPress can be used to create almost any kind of websites. In order to fulfill legal requirements, some website owners may need users to agree with their terms and conditions.

These terms and conditions may protect site owners from unnecessary legal troubles in the future. Websites that handle personal information, forums, eCommerce and membership websites, or websites publishing content intended for mature audiences can all benefit from this action.

One way to fulfill this legal requirement is by simply adding a terms of service page and adding a link to it in your website’s footer. However, in many cases, you may need users to agree before they can proceed.

Let’s see how you can easily require terms of service agreement in WordPress.

Adding Terms and Conditions Agreement in WordPress

First thing you need to do is install and activate the Agreeable plugin. Upon activation, you need to visit Settings » Agreeable to configure the plugin settings.

Agreeable settings

Start by providing an error message that users will see when they don’t check the agree box. After that, you need to choose your terms of service page from the drop down menu.

If you haven’t already created one, then you can head over to Pages » Add New to create your terms and conditions page.

Please note that the plugin does not generate your terms of service page. There are online tools you can use to generate a generic terms of service page based on your site’s requirements. However, we recommend that you hire an attorney to review your terms of service and privacy policy (see: 10 biggest business mistakes entrepreneurs make)

Once you are done, make sure that you publish your terms and conditions page.

After publishing your terms of service page, come back to Agreeable settings and select the page from the drop down menu.

Next, you need to enter the text users will see with the terms of service agreement checkbox under the message field. You also need to check the box to remember user’s agreement for 30 days. Doing so users will not be bothered to check it every time they visit.

Agreeable plugin comes with two ways users can read your terms of service page. They can simply click on the link, and it will open in a new tab where users can review the terms and privacy policy. You can also choose to open the terms page in a lightbox popup.

Agreeable display settings

If you want to use the lightbox popup, then check the box next to active under the lightbox options. You can also choose text and background colors to be used in the lightbox popup.

Finally, the last section on the settings page allows you to choose where you want to display terms and conditions checkbox. You can choose to display it on login, registeration, and comment forms.

If you are using a front-end login page or widget, then the plugin will automatically show the terms agreement checkbox.

Terms of service agreement checkbox

Don’t forget to click on the update options button to store your settings. You can now visit login, registration, or comment form to see terms and conditions checkbox in action.

We hope this article helped you add terms of service agreement in WordPress. You may also want to see our guide on how to add age verification in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Require Terms of Service Agreement in WordPress appeared first on WPBeginner.

9 Best YouTube Video Gallery Plugins for WordPress

Adding a YouTube videos in WordPress blog posts is very easy. But if you want to add a YouTube video gallery in WordPress, then you will need a plugin for that. These plugins not only display YouTube videos in a gallery, they also optimize video loading for speed and SEO. In this article, we have hand-picked some of the best YouTube video gallery plugins for WordPress.

Each of these YouTube plugins for WordPress come with their own set of features and all of them are available for free.

1. Envira Gallery

Envira Gallery

Envira Gallery is the best WordPress gallery plugin, and it comes with a videos addon.

Envira allows you to create galleries from your YouTube videos, Vimeo, Wistia, and even self-hosted WordPress videos.

You can display your galleries, paginate galleries, open the videos in a lightbox, and more.

It also comes with an easy to use widget. You can drag and drop it to a sidebar and display a video gallery in any widget ready area.

2. YouTube Simple Gallery

YouTube Simple Gallery

YouTube Simple Gallery is a very simple and easy to use YouTube gallery plugin. It uses custom post types to add videos and you can even categorize your videos. The plugin comes with a shortcode that you can insert from the post editor screen. Upon activation, it automatically creates a video gallery page containing the shortcode. You can edit this page and shortcode to your own needs.

The plugin opens videos in a nice lightbox popup. You can control the video and thumbnail sizes from the plugin’s settings page. One downside of the plugin is that it displays videos in a plain list format. However, if you know a little bit of CSS you can easily convert it into a responsive grid.

3. YouTube Showcase

YouTube Showcase

YouTube Showcase is another easy to use YouTube plugin for WordPress. It utilizes custom post types for videos. You can add categories and tags to your videos and add videos as featured. Upon activation, the plugin can automatically setup video gallery page for you. It also comes with two easy to use widgets for featured videos and recent videos.

The default gallery layout is out-of-the box beautiful. It allows your users to browse through all the videos without even leaving the page.

4. YourChannel: YouTube Channel on Your Website


If you manage your own YouTube channel or like curating videos, then YourChannel offers the easiest way to display showcase your videos quickly. Simply enter a user or channel id and it will fetch the videos for you. Not only that, it will also fetch the channel’s banner image, subscriber and view counts, uploads, playlists, etc.

You can easily add showcase your channel on any WordPress post or page using the simple shortcode. It also allows you to choose the thumbnail size, meta data display, play button settings, etc.

5. WordPress Video Gallery

WordPress Video Gallery

WordPress Video Gallery plugin is a powerful and highly customizable YouTube gallery plugin for WordPress. It comes with an HD flv player built-in and it can show your videos in customized skins with HD quality. The default settings should work for most websites but if you want to change them, then you will find plenty of options to do just about anything you want.

The plugin comes with some sample videos and automatically creates video gallery page. You can simply go to the page and see how your gallery would look like. Once you are satisfies you can add the default videos and add your own.

6. Workbox Video from Vimeo & Youtube Plugin

Workbox YouTube video plugin

Workbox Video plugin works with YouTube, Vimeo, and Wistia. It allows you to easily create your video galleries by simply adding video URLs. The plugin comes with a comprehensive settings page, allowing you to control and customize your video gallery. You can add the video gallery on any WordPress post or page using shortcodes.

The best part is that you can create multiple galleries with different videos. This allows you to curate your videos into categories, topics, or channels.

7. uTubeVideo Gallery

uTube Video Gallery

uTubeVideo Gallery plugin is a feature rich video gallery plugin for WordPress. It allows you to create multiple galleries and add them to WordPress post and pages. uTubeVideo gallery automatically fetches thumbnails for your videos and caches them on your WordPress site resulting in faster page load.

8. WPG Cool Gallery

WPG Cool Gallery

WPG Cool Gallery is an easy to use responsive gallery plugin for YouTube and Vimeo. It displays video in a nice grid layout. Videos are displayed in a nice popup. You can add gallery into WordPress posts and pages using shortcodes. The plugin also loads videos with ajax calls allowing your users to see all videos on the same page.

9. Ultimate Video Gallery

Ultimate Video Gallery

Ultimate Video Gallery provides a quick and easier way to manage your YouTube videos in WordPress. Simply paste the video URLs and it will automatically fetch the video details from YouTube. You can create unlimited galleries and easily add those galleries to your WordPress posts or pages using shortcode.

We hope this article helped you find the best free YouTube gallery plugin for your WordPress site. You may also want to check out these useful YouTube tips to spice up your WordPress site with videos.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 9 Best YouTube Video Gallery Plugins for WordPress appeared first on WPBeginner.